Plan, build, maintain
I like to browse. It is kind of becoming a hobby nowadays. I like to do my research at home before i go out shopping because, most of the time, i cannot find a parking space here in Cyprus and it takes hours for me to go around from one shop to another.
It is way more convenient researching at home. I have the time to think about my options and compare. It saves me time.
This is not just me. A large percentage of shoppers do research online before visiting a store. And yes, some prefer to actually go to the store and buy the item rather than purchasing it online. It is much more satisfying seeing the item before the purchase and it is definitely more exciting walking away with the item you purchased rather than watching the mail for weeks before you get it.
What I am trying to say here is that, whatever your field is, selling goods or services it is very important to be available for your consumers online and provide anything they may need to find and more.
It is important to be recognized immediately by your individual company creativision, colors and logo. Even if you don't have an online shop to sell your services or merchandise, it is a wise decision to display your stock online and update, in regular basis, your content.
Be ahead of others. You will be rewarded.